International Coffee Day 2020

Date Posted:30 September 2020 

Tomorrow is International Coffee Day.

A day that brings together coffee lovers in a global celebration to share their love of coffee and, support the millions of farmers whose livelihoods depend on it.

The coffee price crisis has been compounded by the Covid-19 pandemic and young people are increasingly moving away from ‘the family business’ to more potentially lucrative industries, particularly in coffee growing regions.

Nonetheless, youth in the industry remain the main source of innovation, sustainable and impactful ideas and job creation; investing in youth in the coffee sector still means investing in the sustainable future of the industry.

This year the International Coffee Day 2020 will serve as a platform to launch a programme that will support selected young entrepreneurs in the coffee sector to develop and scale their innovative and impact-driven ventures.

The programme intends to provide the right combination of adequate financial support with skills development and training, to ensure sustainability and scaling of innovative youth-led ventures in the coffee sector.

Investing in youth will generate both innovative and sustainable solutions for the coffee sector and those in it, while contributing to positively to local communities. In addition, it will mitigate the lack of engagement of youth in coffee farming, as well reinforcing and promoting youth contribution to the sustainable development of the sector.

We have registered our interest in providing support to youth in the coffee industry where we can, and will continue to conduct our business with plantations and coffee co-operatives in an ethical way.

For more information on how this years' initiative from the International Coffee Organisation, check out 

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